Google is one of the most developed information technology companies in the world. There are many Internet companies but Google is one that produces the most quality products and services and has top ranking for producing the new technology in the world. Google started on 4 September 1998. In the starting stage, Google was only a search engine. As the Internet gained in use among people, it was difficult to find websites and there were few other search engine apart from Google. After the founding of Google, folks lives became easier and faster because due to Google search it became easy to find the websites.
As Google started to develop gradually people wanted to have their websites indexed by Google. Therefore, Google made a platform for submitting new websites on the search engine. In just a few years, millions of websites developed and were added to Google's index. Therefore, everyone wanted to see their website on the first search engine results page (SERP). Here a new profession developed due to search engines. The name given to the process that professionals use to raise the ranking in SERPs is Search Engine Optimization or SEO.
At an early stage, Google define the process to do SEO for taking your website on the top results based on specific keywords. Google has a search algorithm that it updates often. Professional SEO work according to Google's algorithm updates, because if changes aren't made on your website according to Google's updates, your website's ranking will remain constant or could even drop. Therefore webmasters and SEO specialists closely follow changes in ranking when Google updates their algorithm.